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  • 1.12.07 The Death of the Middle Man posted in marketing

    It’s terribly exciting to me that music predictions could be coming true, as potentially indicated by this report from the BBC, quoted from The Long Tail: Essex rock band Koopa could become the first unsigned group to land a UK top 40 hit thanks to new chart rules. Their download-only single Blag, Steal & Borrow is on […]

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  • 8.28.06 Beyond viral marketing. posted in marketing

    In the dawn of Web 2.0, viral marketing is presenting a new medium for brand exposure and a new definition of marketing. I was trying to decide whether to pontificate on the Long Tail, or to write about Contagious Marketing. And then it dawned on me that the two go hand in […]

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