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  • 11.13.06 Snakes on a Plane Redux posted in marketing

    It’s been a while since we’ve talked marketing, and what better subject than movies? So the manufactured Buzz of SOAP failed to translate into box office dollars. Does that mean that the model itself was a failure, or just that you can’t market a bad product? The film Borat was released last weekend, and […]

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  • 8.28.06 Beyond viral marketing. posted in marketing

    In the dawn of Web 2.0, viral marketing is presenting a new medium for brand exposure and a new definition of marketing. I was trying to decide whether to pontificate on the Long Tail, or to write about Contagious Marketing. And then it dawned on me that the two go hand in […]

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