Search Results for advertising

• 1.12.07 The Death of the Middle Man posted in marketing

  It’s terribly exciting to me that music predictions could be coming true, as potentially indicated by this report from the BBC, quoted from The Long Tail: Essex rock band Koopa could become the first unsigned group to land a UK top 40 hit thanks to new chart rules. Their download-only single Blag, Steal & Borrow is on […]

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• 12.9.06 AdWords goes cross-channel posted in marketing

  According to an article at CNET, Google is testing out radio, newspaper and magazine ads as part of its AdWords package. Print mediums were tested last year, but it wasn’t until now that radio was available to AdWords customers. The test is limited to around 20 AdWords customers right now, but is […]

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• 10.17.06 All the news that’s fit to blog posted in Random Thoughts, Circle Six Happenings

  I made my trek to Minneapolis with one of our largest clients yesterday to Art Direct a photo shoot with photographer Jim Arndt. We shot 50 model shots and 6 laydown stacks in 12 hours. That’s a little insane, but we pulled it off. I handle the catalog layout and art […]

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• 9.25.06 Slobberfest Afterglow posted in marketing, Circle Six Happenings

  Well it’s over (Slobberfest), and it was a success. We had an excellent turnout, despite this being the first year for the event. The massive coverage provided by Charter Media really spread the word. What I’m depending on for next year is a little word-of-mouth action triggered by the intrusive media […]

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• 9.11.06 TV: grim future, firm footing in the present? posted in marketing

  A snippet from Seth’s Blog: 98.2% of the households in the US have a TV, and virtually all of those TVs have cable. No easily digestable statistics on Tivo or Myspace usage, but check out the original article for a few more thought provoking stats. The statistics come from a variety of sources and are […]

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• 9.5.06 More evidence of changing (TV) times posted in Asides

  An article at the NY Times discusses Tivo and television advertising. See my previous post for my opinion. advertising» television» tivo»

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• 9.1.06 An argument for television. posted in marketing

  I had a conversation today with a representative of a cable television company. I brought up my concerns regarding the changing face of advertising and the legitimacy of television advertising in the coming years. We had a lively discussion and some very valid points were made. I don’t think either of […]

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• 8.29.06 Spiral Frog is a bunch of bullfrog posted in General

  Spiral Frog is the service through which Universal will offer their entire music collection for free download. (Here’s the link to the Press Release). With a catch. It’s not only advertising based, it’s advertising forced. Spiral Frog will offer a desktop downloader for Windows Media Files (no iPods!) that can be listened to […]

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• 8.28.06 Beyond viral marketing. posted in marketing

  In the dawn of Web 2.0, viral marketing is presenting a new medium for brand exposure and a new definition of marketing. I was trying to decide whether to pontificate on the Long Tail, or to write about Contagious Marketing. And then it dawned on me that the two go hand in […]

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• 8.27.06 Viral Marketing on a local scale. posted in marketing

  My media sales reps will disagree with me on this one, but the fact of the matter seems to be that the face of marketing is changing. Or rather, it’s in a change-or-die situation. The noise level has increased to a breaking point and technology has made people saavy to a point […]

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