Archive for the 'marketing' Category

• 01.12.07 The Death of the Middle Man posted in marketing

  It’s terribly exciting to me that music predictions could be coming true, as potentially indicated by this report from the BBC, quoted from The Long Tail: Essex rock band Koopa could become the first unsigned group to land a UK top 40 hit thanks to new chart rules. Their download-only single Blag, Steal & Borrow is on […]

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• 12.09.06 AdWords goes cross-channel posted in marketing

  According to an article at CNET, Google is testing out radio, newspaper and magazine ads as part of its AdWords package. Print mediums were tested last year, but it wasn’t until now that radio was available to AdWords customers. The test is limited to around 20 AdWords customers right now, but is […]

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• 11.13.06 Snakes on a Plane Redux posted in marketing

  It’s been a while since we’ve talked marketing, and what better subject than movies? So the manufactured Buzz of SOAP failed to translate into box office dollars. Does that mean that the model itself was a failure, or just that you can’t market a bad product? The film Borat was released last weekend, and […]

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• 11.05.06 The Urbane Animal’s New Face posted in Movies, marketing

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• 09.25.06 Slobberfest Afterglow posted in marketing, Circle Six Happenings

  Well it’s over (Slobberfest), and it was a success. We had an excellent turnout, despite this being the first year for the event. The massive coverage provided by Charter Media really spread the word. What I’m depending on for next year is a little word-of-mouth action triggered by the intrusive media […]

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• 09.11.06 TV: grim future, firm footing in the present? posted in marketing

  A snippet from Seth’s Blog: 98.2% of the households in the US have a TV, and virtually all of those TVs have cable. No easily digestable statistics on Tivo or Myspace usage, but check out the original article for a few more thought provoking stats. The statistics come from a variety of sources and are […]

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• 09.02.06 The music war is on. DRM shields up. posted in marketing

  Samsung has joined the fray, along with Microsoft, Myspace and Spiral Frog/Universal to compete with iTunes. More options, more music, right? DRM issues aside, here’s my biggest problem. With the exception of Myspace, they all seem to be planning proprietary formats that can only be used on certain brands of players. […]

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• 09.01.06 Myspace and DRM-Free Music posted in marketing

  This article at Mashable just popped up around 10pm CST. Myspace is apparently planning to sell the music of 3 million unsigned bands without DRM protection, in MP3 format. This could be more of a competitor for iTunes than the whole Spiral Frog deal. Just legitimizing DRM-free MP3’s once again seems […]

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• 09.01.06 An argument for television. posted in marketing

  I had a conversation today with a representative of a cable television company. I brought up my concerns regarding the changing face of advertising and the legitimacy of television advertising in the coming years. We had a lively discussion and some very valid points were made. I don’t think either of […]

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• 08.28.06 Beyond viral marketing. posted in marketing

  In the dawn of Web 2.0, viral marketing is presenting a new medium for brand exposure and a new definition of marketing. I was trying to decide whether to pontificate on the Long Tail, or to write about Contagious Marketing. And then it dawned on me that the two go hand in […]

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