TV: grim future, firm footing in the present?
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A snippet from Seth’s Blog:
98.2% of the households in the US have a TV, and virtually all of those TVs have cable.
No easily digestable statistics on Tivo or Myspace usage, but check out the original article for a few more thought provoking stats. The statistics come from a variety of sources and are all linked so you can determine their validity for yourself.
I may rant on and on about the changing face of advertising, but there’s going to be a long transition, just as there is with any technology. And HDTV and OTA-HD, along with increasingly affordable HD sets, are giving people even more reasons to keep watching TV. I’m hearing more about startups launching IP-TV stations, which is going to expand the long tail of television content and further diminish the grip of media conglomerates, but it will be a long while before the technology has progressed to a point where the convenience factor makes watching Internet televsion easier and more interesting to the average consumer than watching the standard boob tube. Basically, everybody has a TV, everybody has cable, everybody likes to crash on their couch and if I think that the advertising potential of television is going to crash and burn in the near future, I’m probably living inside of a dome-shaped anti-world. A bubble, if you will.

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